All too often, we speak with business owners whose approaches to marketing fall into one of two camps: 1) They take an “all of the above” approach, spreading themselves too thin and inefficiently spending marketing dollars without accurately tracking their ROI or 2) Doing nothing out of fear or anxiety that all their time would have to be dedicated to any significant marketing.

You wouldn’t enter the woods for a hike or Sasquatch hunt without making the proper plans, checking weather conditions, purchasing the appropriate gear and packing your supplies first. Why should your approach to marketing be any different?

Any effective marketing effort will pass what we’ve dubbed the ‘Squatch Test to ensure that all our clients will have a piece of mind knowing that every dollar spent on marketing will be well-spent:

  • A strategic plan is in place, including clearly defined goals, benchmarks, evaluation periods and the flexibility to pivot where prudent

  • Includes a system to ensure proper execution

  • Incorporates well-designed web presence, graphics and copy throughout

  • Delivered on-time and on-budget

  • Results in a positive ROI

  • Allows key company personnel to maintain time to focus on operations (and hopefully time for some fun on the weekends)

And with over 30 years of sales and marketing experience under our belts, we’re well-positioned to deliver ‘Squatch Test’ approved projects for our clients month after month after month.